Internet marketing comes in a variety of forms, but there are two major forms that every internet marketer should be aware of. These are SEM and SMM. We have a page about SEM already, so if you haven’t seen that, check it out! Let’s focus on the latter, SMM, which, as you might’ve guessed from the title of this page, means Social Media Marketing.
Social Media Marketing is a form of internet marketing that leverages social platforms as a marketing tool. In this form of internet marketing, one of the main goals is to create content that will be shared by users in order to increase the business’s reach and exposure.
Aside from increasing reach and exposure, social media marketing also helps a business form a relationship with their customers. The interactivity of social media platforms allows businesses to interact with their customers and prospects. They will be able to listen to their customer’s feedback and respond to their suggestions, increasing loyalty and trust – crucial parts of a successful business.
A good SMM campaign involves creating shareable and engaging content, interacting with users and utilizing paid social media ads.
Best Social Media Platforms for SMM
There are hundreds of social media sites, but only a few of them are worth investing a great deal of time and effort. The following social media sites are some of the best platforms to start your SMM campaign:
The largest social media site as of this writing, Facebook has 2.27 billion monthly active users. It’s recommended for most businesses to maintain an active social media campaign on this platform. Furthermore, creating a Facebook page for your business allows your customers to find you and reach you.
In addition to that, a business without a Facebook page could be viewed by customers as a potentially shady business. This is because many users use social media sites to check a business’s relationship with its customers. They would like to see if you’re actively posting updates or sharing stuff and they will also check other’s comments and whether you’re replying to them as well as how you’re replying to them.
Unlike Facebook, Twitter is somewhat restrictive when it comes to posting as you can only post up to 140 characters on your status updates. Therefore, it’s mostly used for sharing updates from your website or other social media pages. It’s also mostly used for special promotions, sharing discount coupons or just by tweeting relevant content that’s not geared towards selling or promoting products and services for the purpose of engaging your audience.
YouTube is an excellent place to showcase your products and services. Videos help your customers and prospects see your products in action. In addition to that, it is an excellent platform to h providing help and how-to videos and demos that’ll help your customers and prospects understand your product better.
Creating and uploading animations and presentations related to or about your business is also an excellent method to catch your customers and prospect’s attention.
One thing you have to consider when creating video content is to not focus too much on getting your video go viral. Instead, focus on creating informative, instructional, and educational videos. They are more beneficial to your customers and they are more likely to purchase from you if you demonstrated your knowledge and know-how. For example, if you are a computer parts seller, you would create a video about choosing the best CPUs based on usage and budget and then, at the end of the video, you can then promote your store, and perhaps offer incentives such as discounts too.
Social Media Marketing is an important part of any internet marketing strategies. By creating valuable content and interacting with your customers and prospects, you can build trust and you can create a community that could be your brand ambassadors. Furthermore, by frequently engaging with your customers and prospects, you can better understand them, which allows you to adapt your products and services to suit their needs.